About The Sales Foundry

Clarity. Confidence. Integrity. Sales Reforged.

The Sales Foundry was created for professionals who are great at what they do — but still struggle when it comes to sales.

We believe selling isn’t about pressure or persuasion. It’s about leadership. It’s about becoming the kind of person others trust to guide them through fear, confusion, and indecision — toward a better future.

Founded by seasoned growth strategist and sales coach James Campbell, The Sales Foundry exists to help legal, financial, and advisory professionals master a repeatable system for high-ticket sales rooted in trust.

Through our flagship course, private coaching, and interactive tools, we teach the T.R.U.S.T. Selling System — a simple, ethical, and powerful framework that helps you:

Set clear intentions for every sales conversation
Build instant, authentic rapport
Uncover the real issues behind a prospect’s hesitation
Qualify your leads instead of chasing them
Present solutions with authority, not anxiety

Charge fees according the the value and transformation you deliver

The Problems

We Solve

Most professionals were never trained in sales — and if they were, it was usually old-school tactics that feel manipulative or out of alignment with their values.

We help our clients overcome:

Undercharging or avoiding pricing conversations
“Professor mode” — over-educating instead of discovering value
The “confidence rollercoaster” between consults
Being ghosted after amazing first meetings
Feeling out of control in their own sales process
Worried their staff is unknowingly sabotaging sales opportunities

Our Mission

To redefine sales for trusted professionals — by equipping them with the mindset, structure, and skills to confidently lead high-stakes conversations without compromising their integrity.

What We Offer

Total Sales Mastery Certification
A transformative, step-by-step online course
Group Coaching & Mastermind Access
Real-time feedback, practice, and breakthroughs
Resources, Cheat Sheets & Scripts
Built-in tools to reinforce learning and implementation

Our Commitment to You

We don’t do hype.
We don’t do high-pressure closing.
We don’t believe in “fake it ‘til you make it.”

We believe in coaching that works in the real world — where conversations are intentional, value is discovered and trust is earned one question at a time.

About

James Campbell

Founder & Head Coach at The Sales Foundry

Chief Growth Officer, Integrity Marketing Solutions

James Campbell has spent the last 20 years helping professionals grow their practices — and their confidence.

As Chief Growth Officer at Integrity Marketing Solutions (IMS), James has coached hundreds of estate planning and elder law attorneys to generate real revenue through smarter marketing, better positioning, and more impactful conversations.

His superpower?
Helping good people become great at sales — without becoming someone they’re not.

James built The Sales Foundry to bring together everything he’s learned as a sales leader, marketing executive, and growth strategist. Drawing from proven frameworks from the likes of Zig Zigler, Jack Canfield, Sandler Sales, and his own T.R.U.S.T. Selling methodology, he teaches advisors how to lead, listen, and close with heart and precision.

Whether he’s running a mastermind, refining an intake script, or coaching a firm’s receptionist into a confident “Director of First Impressions,” James brings passion, empathy, and clarity to every interaction.

When he’s not coaching professionals, you’ll find James with his family in Colorado — coaching youth football, building businesses, enjoying the outdoors, or dreaming up new ways to serve God and his clients better.